Cream Electric Art for Tiger Beer

Tiger Beer was looking for an image to represent the refreshment of Tiger Beer Crystal & emphasize that the brew is filtered at 30 degrees fahrenheit to preserve the flavor. CEA solved it by starting with a CGI embossed Tiger logo base, then piecing together multiple stock images of snow, ice & climber to create the final icy wall. Agency: Marcel Sydney | Creative: Emmanuel Bougneres | Agency Producer: Chris Begin. 

The base for this ad was built from satellite imagery. The lights of the buildings & roads were mapped in 3D & layered on top to illuminate the shape of the Tiger logo.  Agency Producer: Simon Davis. 


Williams-Sonoma Open Kitchen by Kolenko

Damn! We’re WAY behind in posting work that Eva Kolenko has been doing with the good folks at Williams-Sonoma over the past year or so, so here it is en masse.  The projects involve video shoots featuring the WS Open Kitchen’s celebrity chef/restaurant partners, which Kolenko has directed working with WS’s creative and production team, various DPs and a variety styling crew.  The Art Producer for all was Amy Heine.  Get ready to get hungry!  Starting from the most recent video of Roy Choi, selling his WS sauces, we’ll go backwards in time.  

AD: Kathleen Korb
DP: Austin Stoecklein
Editing: Renee Dodge
Food Styling: Alison Attenborough
Prop Styling: Lynsey Fryers

AD: Kathleen Korb
DP: Joe Lindsay 
Editing: Renee Dodge
Food Styling: Vivian Lui 
Prop Styling: Philippa Brathwaite

AD: Kathleen Korb
DP: Joe Lindsay 
Editing: Renee Dodge
Food Styling: Vivian Lui 
Prop Styling: Philippa Brathwaite

AD: Kathleen Korb
DP: Drew Dorsey
Editing: Renee Dodge
Food Styling: Alison Attenborough
Prop Styling: Lynsey Fryers

AD: Kathleen Korb
DP: Joe Lindsay
Editing: Renee Dodge
Food Styling: Alison Attenborough
Prop Styling: Glen Proebstel

Art Director: Kathleen Sullivan
DP: Seth Dunlap
Editing: Renee Dodge
Food Stylist: Alison Attenborough
Prop Stylist: Jerrie-Joy

Art Director: Kathleen Sullivan
Director of Photography: Joe Lindsay 
Editing: Renee Dodge
Food Stylist: Alison Attenborough
Prop Stylist: Amy Wilson


Fuel for All From Mobile and CEA

DDB called on Cream Electric Art to use their CGI and retouching skills to the fullest to create this epic image of gas guzzling cars and trucks of all types heading across the desert, Mad Max style, to convey their “Fuel for All” message.  CEA created the cars, drivers and most of the dust in CG, and comped them into a background photograph.  Credits:  Agency Producer DDB NZ: Marcel de Ruiter | Art Director DDB Melbourne: Brett Edwards | Copywriter DDB Melbourne: Locki Choi. 


Zachary Scott’s New Work for Acc______

TBWA Chiat Day came back to Scott for a fun campaign highlighting the different types of people that stay at resorts owned by _____ Resorts International, who is a client of the agency’s client.  We are sworn to secrecy but if you happen to be in airports worldwide and keep your eyes peeled, you just might be able to solve the puzzle!

Credits:  ACD: Tony Rizzuto | Art Producer:  Danny Jackson | Production: Megan Sluiter | Props: The Faeth Group | Wardrobe: Gillean McLeod | Hair & Make-up:  Stephanie Daniel 


Curry’s Thanksgiving by Eva Kolenko

Food & Wine Magazine turned their attention to Thanksgiving in the most recent issue, featuring NBA superstar Stefan Curry at home with his family enjoying a typical Thanksgiving meal with friends, and brought in Kolenko to capture the essence of the day along with beautiful shots of the food served.   Kolenko answered the call with her own “triple double”.   Photo Editor:  Sara Parks | Food Stylist:  Vivian Liu | Prop Stylist:  Suzie Meyers


Helix DNA by Zachary Scott

Zachary Scott worked with Eleven, Inc. to create a fun perspective on DNA testing through Helix. Helix DNA tests help people make more informed decisions about their health, habits, lifestyle and more. This campaign aimed to intrigue an audience that would typically dismiss the idea of DNA testing and successfully made a complicated, dry subject simple and interesting.  All of the animal talent was live except for the stork and mackerel, which made for a unique and exciting shoot!  

Creative Director: Matt Wakeman Art Director: Flavia Gonzalez Art Producer: Jeannine Giordan Producer: Megan Sluiter Props: Kendall Faeth Wardrobe: Gillean McLeod  CGI/Retouching:  Cream Electric Art


Electric Art Merges with Cream Studios

Bridging together their collective talent and industry expertise to deliver a broader creative offering, Electric Art and Cream Studios, two of Australia’s most awarded production specialists,  have merged to become Cream Electric Art.  Delivering across an expanding number of different media, Cream Electric Art is built on the foundation that innovative production service requires collaboration between trusted creative partnerships.  The new team is now made up of specialists with extensive experience in CGI and creative retouching, across stills, motion, interactive, VR and AR.

Cream Electric Art founders Steve York (ex- Cream Studios) and Bruce Bigelow (ex-Electric Art), pictured below, believe the future of quality creative production rests on the studio’s ability to create striking, beautifully crafted assets that span across a range of media.

Says York: “As our world of print moves into motion we knew we needed a bigger team with the same skill and vision as us.  EA has always been our biggest rival so we would not have chosen anyone else.  We are super excited to be working on this venture together and to be the absolute best.”

Adds Bigelow: “Electric Art has always been about creative and technical innovation with a strong emphasis on highly crafted images and animation.  Merging with Cream is about creating even better ones.  Steve and I have always had a mutual respect, so when he floated the idea of merging to me, we agreed it was a no-brainer.”

The two companies are currently working to merge their websites, but in the meantime, have created an animation featuring two characters that will become the new brand’s identity that says it all.

Video Credits: Concept: Pete Commins | Director of Photography: Michael Corridore | Sound Design: Pete Kneser.  

S+A is extremely excited about repping the new company in North America!



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