Capturing hi-speed video of moving food ingredients is a costly and time consuming challenge. Controlling and art directing it is even harder, if not impossible. Cream Electric Art is pioneering a solution: Photogrammetry. Simply, photogrammetry involves shooting 360° still images of each ingredient (if it can’t be created as a photo-real element in CG), then importing them into a 3d app, and manipulating them from there. Lighting, speed of movement and the physics of interaction between elements are all controllable, so CEA is able to customize the look and movement entirely, with beautiful, photo-real effect.
Co-work space company, Dexus asked Cream Electric Art to work with photographer Romello Pereira to create visual metaphors illustrating the moments of creative energy, epiphany and collaboration inherent in their spaces. CEA used a combination of Pereira’s photography with CGI to get the desired effects, then animated the stills. Both the stills and animations are below.
Sydney agency Creaytive asked Cream Electric Art to create and animate an M&Ms character for their new Honeycomb flavored candy, which was pure fun to work on. Here are the build and the final version.
CEA recently teamed up with long-time collaborator and talented photographer Ian Butterworth to handle the retouching on this nice campaign for Toyota via Saatchi & Saatchi US.
BMF Australia commissioned CEA to create three still images of Sydney Metro trains in different environments. Using CGI magic, CEA did just that, and for the hell of it, created a video showing a track-perspective view of Metro trains going about their business.
Cream Electric Art created a stylized world to tell the story of global mining company Rio Tinto’s vision for the future, taking reference from a 2D illustration and re-visualizing it in 3D. This meant creating a multi-scale, fully animated world showing the process of the modern mine, from pit to port, incorporating transitions into real video and back again.
Ogilvy Chicago returned again recently to have Kolenko shoot more “food porn” for Sargento, and as anyone can see, the results turned out pretty cheesy! Creative Credits: AD: Megan Evans | Art Producer: Maggy Lynch Hartley | Food Styling: Erin Quon | Props: Natasha Kolenko
Stout Design came to us with a creatively challenging project for Kiva Confections: to shoot Kiva’s Terra Bites product in a way that paid off the taste sensations of their two new flavors: Peppermint Patty and Sea Salt Caramel, and to do it with a limited budget and limited time. Eva Kolenko and her team jumped at the opportunity to work on such beautiful concepts, and nailed it! CD: Brian Gunderson | Food Styling: Marian Cooper Cairns | Props: Natasha Kolenko
Energy BBDO asked CEA to come up with a way to convey the minty, cool, refreshing taste of Extra Refresher’s Gum for TV and print ads supporting the product’s launch. Working in CGI, here’s what they came up with. Credits: CD: Manual Torres | AD: Elaine Kavelage | Executive Art Producer: Liz Miller-Gershfeld
Eva Kolenko got out of the studio recently for a lifestyle photoshoot for Uber Eats, promoting their partnership with Starbucks. The photo library showcased different Starbucks usage occasions and the ease at which the product could be enjoyed through Uber Eats delivery service. Here are a few favorites: