EA Brews Up Magic for Leinenkugal’s

We got the call from Venables Bell & Partners a couple weeks before Christmas. The good news: They wanted Electric Art to handle all of the elements for a major print and OOH campaign for Leinenkugal’s, the agency’s first for their new, MillerCoors-owned client.  The bad news:  They needed ALL of it to be done by the third week in January. It would require primary photography of each of four flavors plus the family of products (including pours), flavor cues and environmental elements, model making, sourcing stock for all of the backgrounds, and compositing everything together into five hero images, then retouching them to make them as cohesive and beautiful as they could be - a great part of which would have to be done over the Christmas and New Years holidays while the agency was on their “official” break.  Thanks to the tireless efforts of the creative and production teams on both sides and a client who understood what urgent means (!), we were able to pull it off. According to the agency, the CEO of MillerCoors said they were some of the best looking ads he’d ever seen.  High praise, well deserved.  Agency credits:  CD:  Cris Logan; ACD:  Matt Miller; Art Producer:  Renee Hodges; Photographer:  Stephan Stewart;  Models/FX:  Mark Guffogg; Electric Art Retouching Lead:  Inness Robins; Producers:  Di Williams & Jacqui Holquin

Using Format