Eva Kolenko Scrubs for Cherokee

Strategic Partners, a manufacturer of licensed workwear with an in-house creative team, called on Kolenko to collaborate on their first branding effort for Cherokee Workwear in a lifestyle campaign that just launched.  The “Fits Who You Are” headline drove the creative development, which demanded that Kolenko and crew create a series of visuals depicting people in medical scrubs in everyday moments outside the expected medical environment norms.  With an unusually open and flexible client, Kolenko had the freedom to explore each narrative deeply, which we feel is reflected in the results.  Credits include:  Strategic Partners CD:  Jeff Kemhadjian; Freelance CD/CW:  James Welborn; SP Art Producer:  Kim Levario; Producer:  Carmel Cottingham of Cottingham Productions, Props & Wardrobe:  Jenn Bonnett; H/MU:  Tricia Turner

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