And you thought Dollar Shave Club was just about razors and blades! EA worked with the DSC in-house creative team to create a visual system to support their Wanderer line of bath products. They wanted the imagery to work within the existing DSC website, using the ubiquitous purple stained wood surface there, to showcase the individual products and key ingredients (while keeping an overhead bird’s eye view), and to incorporate water to communicate the products’ key benefit (ie: calming, invigorating, etc..). EA recommended creating a porthole in the surface to provide a conceptual device through which the various elements could be delivered and which tied the various compositions together. And it worked beautifully.