Electric Art Chomps a Bus for Menulog

EA was approached by creative agency, Bashful with a quick turnaround project for Menulog, Australia’s largest online food ordering platform.  The task was to create realistic bites out of Menulog ads wrapping buses, revealing the “guts” beneath.   The bites were sculpted in 3D, and the metal details beneath were created and composited in Photoshop, resulting in the “made you look twice” effect of the finished bus wraps. Agency credits: CD:  Tim Chenery, Art Producer: Ali Dent.  Menulog Ad Graphics: Darling Brands

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