Bridging together their collective talent and industry expertise to deliver a broader creative offering, Electric Art and Cream Studios, two of Australia’s most awarded production specialists, have merged to become Cream Electric Art. Delivering across an expanding number of different media, Cream Electric Art is built on the foundation that innovative production service requires collaboration between trusted creative partnerships. The new team is now made up of specialists with extensive experience in CGI and creative retouching, across stills, motion, interactive, VR and AR.
Cream Electric Art founders Steve York (ex- Cream Studios) and Bruce Bigelow (ex-Electric Art), pictured below, believe the future of quality creative production rests on the studio’s ability to create striking, beautifully crafted assets that span across a range of media.
Says York: “As our world of print moves into motion we knew we needed a bigger team with the same skill and vision as us. EA has always been our biggest rival so we would not have chosen anyone else. We are super excited to be working on this venture together and to be the absolute best.”
Adds Bigelow: “Electric Art has always been about creative and technical innovation with a strong emphasis on highly crafted images and animation. Merging with Cream is about creating even better ones. Steve and I have always had a mutual respect, so when he floated the idea of merging to me, we agreed it was a no-brainer.”
The two companies are currently working to merge their websites, but in the meantime, have created an animation featuring two characters that will become the new brand’s identity that says it all.
Video Credits: Concept: Pete Commins | Director of Photography: Michael Corridore | Sound Design: Pete Kneser.
S+A is extremely excited about repping the new company in North America!