Electric Art Creates Bugs for Bayer

Working with Redhanded, Melbourne, this campaign launches a new product from Bayer called Poncho Plus that protects crops from a range of pests. Each little pest was sprayed with platinum & photographed by an electron microscope at the CSIRO in Geelong and blown up to 500 times their size. EA worked through the vast array of supplied microscopic black & white captures & pieced together the little critters, then colorized them & enhanced their tiny scary little features. Agency: Redhanded; ECD: Paul Hand; CD Tim Forte; GCD/CW: Dan Forrestal; Microscopy: Colin Veitch

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