Zachary Scott Creates Archetypes for RBP

The building materials industry isn’t known for it’s creativity, when it comes to advertising.  That’s why we were pleasantly surprised by the brief we received from Planit Agency (Baltimore) for their client, Royal Building Products.  They wanted Zack to style and shoot five characters and their respective RBP enhanced abodes, which we’d build in-studio using RBP products.  Thanks to Zack’s talented team and a great client, the production not only went well, but provided some laughs along the way. Credits:  Planit AD:  Joe Glorioso; Production:  Producer:  Megan Sluiter; PA: Eniko Perhacs;  Photo Assts:  Danny Ventrella, Dennis Ayuson, Zach Coco & Carl Addicott; Sets & Props: Stylist:  Kendall Faeth; Mgr:  Meagan Faeth; Assts: Jon Marcu & Alex Nawrocki; Wardrobe Stylist:  Gillean McLeod; Wardrobe Asst:  Natasha Thomas; Hair & Make-up:  Isaac Prado.

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