Electric Art’s Water Figures

Tasked with the challenge of creating water figures in motion that morph into reality for Zip Water, Joy Agency CD Steve Back and AD Brett Edwards called on Electric Art for the solution.  EA used a combination of stock imagery, figures shot by Andreas Smetana, plus water reference from the EA library to make it happen.

Sculpting 3d models from the base photography, they then manipulated them into the different phases of movement, and finally, composited water reference into the figures and retouched them to create the realistic effect.

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