Electric Art Unites Man & Machine

The headline for this CGI campaign from Cramer Krasselt/Milwaukee to introduce the new RXT model from Sea-Doo is “Be the Machine”, which is to emphasize the ergonomically minded design of the vehicle (ie: angled foot panels and deeper knee wells) that allow the rider with a tighter fit and profile for greater performance. EA designed the rider’s costume to meld with the parts of the vehicle where they intersected and help communicate aggressiveness and speed while paying off the headline’s premise.  GCD: Ned Brown; CD: Nick Marrazza; AD: Brian Steinseifer; Sr. Art Producer: Karen Kirsch

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