CEA Brings PPB Character to Life

Cramer-Krasselt partnered with Cream Electric Art to develop several print ads for the newest Paper and Packaging Board – How Life Unfolds® campaign. The visual approach highlights 3D paper and packaging characters in real-life settings in order to demonstrate the versatile and vital role they play in our lives.  The most recent ads are “Awards Show,” coinciding with the film and TV award coverage in key entertainment titles, and “Studying Sticks,” which aligns to content in parenting, lifestyle and in-flight titles.   CEA shot the “Awards Show” talent and combined it with a CG stage, the paper character and a stock image of a theater audience.   “Studying Sticks” was created entirely in CG.  Both images deserve an A+ grade.Credits:  CD:  Jim Root | AD:  Rebecca Mader | Producer:  Karen Kirsch

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