CEA Goes Epic for IMAX

The task from TBWA Chiat Day to Cream Electric Art was simple:  Create three images that convey the drama and impact of epic IMAX films, and cinemagraphs of each.  The enormity of the project became quickly apparent from the initial production meetings, as the work would be shown in 70 different countries across a huge variety of differently formatted media, and needed to work seamlessly.   The three concepts were narrowed down from a larger list of alternative film “moments”, and CEA got to work designing the imagery and creating the hero CG elements, which included the ship at sea, some of the wave and atmospheric pieces, the detailed space ship interior, earth w/ hurricane,  exterior space ships and almost everything in the war planes execution.  It was a huge challenge to design, build and animate the pieces so they would work as looping cinemagraphs, but also as stand alone still images.  Thanks to the efforts of the CEA team and great communication from the agency and client, the results are amazing.  Agency Credits:  ECD:  Renato Fernandez | CD:  Jason Knarley | SAD: Stephen Lum | Sr. CW: Liz Cartwright | Director of Design: Mark Sloan | Designer: Robbie Reynolds | Integrated Producer:  Hashi Clark | Sound Design:  Lime Studios


…With branding….


…Here are a couple builds

Using Format