CEA Goes to Bat for Gatorade

Based on their extensive work with CG liquids, Cream Electric Art got the nod for a FANTASTIC opportunity with TBWA Chiat Day recently: to create liquid splash replicas of two well-known sport celebrities from Gatorade, to drive home the efficacy of the sports drink for athletes.  Working from stock images of the sports stars (Bryce Harper, of the Washington Nationals, and Cam Newton, of the Carolina Panthers) in action, CEA modeled, textured and lit the liquid forms with enough detail to be recognized but enough looseness to feel real.  The project was a hit all the way around!  Credits:  AD:  Chris Rodriguez | Art Producer:  Deena Fayette

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