CEA Knights a Hero for Glyxambi

Pharma agency Area23 asked Cream Electric Art to create a CGI knight in armor to represent the efficacy of Glyxambi in helping fight the high blood sugar typical of Type 2 diabetes patients.  CEA designed the coat of armor the knight (& horse) would wear, along with the decidedly hi-tech lance the knight possessed, and built the powerful images of the stead using multiple photographs of the horse, shot by Gary Heery.  Other credits include:  ACD:  James Corbett | Art Supervisor:  Katherine Kennedy | Art Producer:  Denise Bosco | Stills Production:  Chee Productions

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