CEA (& Santa) Brings Samsung QLED TV’s to the World

We got the call as the holiday break appeared in the horizon:  R/GA New York sent a wonderful brief to us for a series of unique images supporting the new QLED TV that Samsung was promoting via digital media for the holidays.  The agency tasked the CEA team to create CG-based images that didn’t fall into the typical holiday/Santa schmaltz, but that had a bit of an edge to them and didn’t feel like advertising.  As the samples below show, CEA nailed the brief and then some!  Agency Credits:  CD:  Rene Van Wonderen | Project Mgr:  Brittany Graham | Associate Content Producer:  Janie Penny | Santa’s Face:  Steve York, co-founder of CEA |

Elves:  CEA employee’s kids

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