CGI Food Animations From CEA

Creative agency R/GA asked Cream Electric Art to create animations featuring flying ingredient flavor cues for a new line of healthy of snack chips prior to their Global launch.  The ask allowed CEA to apply the photogrammetry technique that they’ve been developing, where actual ingredients are photographed, then brought into 3D programming and re-lit, textured and animated along with the CGI packaging and frame mnemonic device.  While the final pieces are photo-real, they are 100% digital, something that would have been cost prohibitive, if not impossible, through conventional means.  Here is a compilation of the US products:

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