Tiger Beer was looking for an image to represent the refreshment of Tiger Beer Crystal & emphasize that the brew is filtered at 30 degrees fahrenheit to preserve the flavor. CEA solved it by starting with a CGI embossed Tiger logo base, then piecing together multiple stock images of snow, ice & climber to create the final icy wall. Agency: Marcel Sydney | Creative: Emmanuel Bougneres | Agency Producer: Chris Begin.
The base for this ad was built from satellite imagery. The lights of the buildings & roads were mapped in 3D & layered on top to illuminate the shape of the Tiger logo. Agency Producer: Simon Davis.