Electric Art’s Be the Machine Animation

What do you do when the client decides to kill a project mid way through? Finish it, of course!!  That’s exactly what EA decided to do when an animation started with Cramer Krasselt was pulled off the table by the client.  The CGI assets had already been created for the print version of the campaign, and rigged for animation, so it was a matter of editing them, tweaking comped graphics created by AD Brian Steinseifer, and laying in the sound.  Music and effects by Pete Kneser.  

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