Electric Art Gets Strange With Chatime

Special Group Australia brought in IG artist @jellygummies to create 7 bespoke characters for Chatime Australia for an OOH campaign with an Augmented Reality element, and tasked Electric Art with embedding the QR codes into the characters, compositing them with their drinks and rigging and animating the Cowboy and Udder Delight so that Unbnd Agency could work their AR magic.   Credits:  CCO’s: Julian Schreiber, Tom Martin | ECDs:  Nils Eberhardt, Simon Gibson | Creative: Jefe Seef, Joel Grunstein | Creative Technologist: Laurent Marcus  

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