When DDB Health sent us this brief, we knew it would be a great gig, and it proved to be one of our favorites of 2021. How does one communicate that a new drug is both powerful, offering the efficacy that the patient’s disease demands, along with the safety the patient needs? A bull in a china shop!! We jumped at the chance to bring this visual metaphor to life. Creating, sculpting, texturing and animated CGI animals is considered “next level difficult” in the CGI world. Creating photo-real china shops to go with them is no easy task either, but in the end, these custom built animals and shops were a labour of love for the CGI, Retouching, and Compositing departments. Be sure to scroll to the bottom to see the build video! An animated version of the primary visual will be out soon!
Credits: Bill Dunkle – SVP, Creative Director, Rad Dedic – VP, Associate Creative Director, Nikita Golitsyn - VP, Associate Creative Director Copy, Lauren Alexander – Account Group Supervisor, Catherine Siegrist – VP, Account Supervisor, Alec Davidson – Group Project Supervisor, Olga Zeltser – Associate Director of Production