Electric Art Rolls Out Mar’s Inc. Ice Cream Mashups

So cool to see the range of CGI Mars Ice cream assets created by Electric Art finally roll out across Europe, just in time
for their sweltering summer! 
It’s next level tricky to create realistic CGI ice cream but even harder to get
it to look so yummy and to light realistically in very high resolution. All the
materials have to behave like the real life ones but a lot
better. Reality, beauty and taste appeal all came together to make these crave-inducing images. 
Another awesome design by the guys over at Creaytive and brilliant team effort
by EA’s CGI artists, retouching and production.

Agency: Creaytive.
Melbourne | ECD: Chris Reay | Head of Design Realization: Sam Holliss |
Client Services Director: Chris Kent

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