Flying Fish in a Can TV Spot for John West

Wunderman Thompson - Melbourne asked Cream Electric Art for something that couldn’t be done in reality:  capture a flying filet of tuna with spice ingredients in a controllable way, and make them converge into a tin can of the product, and make it all look photo-real.  CEA created the foreground elements, the product tins and the ingredients in CG, used liquid simulations for the oil, shot the background and composited all for a TV spot, digital OOH, print and social campaign for John West.  Credits:  Integrated Producer:  Katherine Muir | Sr. TV Producer: Zalee Saydam | Sr. Art Director:  Simon Fleming | CD of Contect:  Brie Stewart.

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