Fuel for All From Mobile and CEA

DDB called on Cream Electric Art to use their CGI and retouching skills to the fullest to create this epic image of gas guzzling cars and trucks of all types heading across the desert, Mad Max style, to convey their “Fuel for All” message.  CEA created the cars, drivers and most of the dust in CG, and comped them into a background photograph.  Credits:  Agency Producer DDB NZ: Marcel de Ruiter | Art Director DDB Melbourne: Brett Edwards | Copywriter DDB Melbourne: Locki Choi. 

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