Global Print and Cinemagraph Campaign for ESRI

MAL \ FOR GOOD & TBWA/Chiat/Day LA needed photo real print imagery and cinemagraphs to support a global advertising effort for new client, Esri, a software company using mapping and data analytics to help companies/organizations across a huge spectrum of usage types to “See What Others Can’t” - better forecasting, more efficient management, quicker solutions to issues as they arise.  The agency considered shooting photography on location around the world to capture the variety of environments and subject matter needed to illustrate the breadth of applications of Esri’s products, but that proved cost prohibitive.  Cream Electric Art’s demonstrated ability to create the epic imagery they were looking for using a combination of CGI, primary photography and stock made them a natural choice for the undertaking, and they didn’t disappoint.   Associate CD:  Kristina Krkljus & Tyler Kirsch - MAL \ FOR GOOD | AD:  Mark Share & Jason Collins - TBWA/Chiat/Day LA | Executive Producer:  Dena Moore - TBWA/Chiat/Day LA | Art & Print Producer:  Whitney Knecht - TBWA/Chiat/Day LA | Sr. Art Producer:  Elisabeth Fried - TBWA/Chiat/Day LA | Production Coordinator:  Jesse Glenn - TBWA/Chiat/Day LA | Photographic Elements:  Stephen Stewart & Damon Wilder

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