Zachary Scott worked with Eleven, Inc. to create a fun perspective on DNA testing through Helix. Helix DNA tests help people make more informed decisions about their health, habits, lifestyle and more. This campaign aimed to intrigue an audience that would typically dismiss the idea of DNA testing and successfully made a complicated, dry subject simple and interesting. All of the animal talent was live except for the stork and mackerel, which made for a unique and exciting shoot!
Creative Director: Matt Wakeman Art Director: Flavia Gonzalez Art Producer: Jeannine Giordan Producer: Megan Sluiter Props: Kendall Faeth Wardrobe: Gillean McLeod CGI/Retouching: Cream Electric Art