The headline for this CGI campaign from Cramer Krasselt/Milwaukee to introduce the new RXT model from Sea-Doo is “Be the Machine”, which is to emphasize the ergonomically minded design of the vehicle (ie: angled foot panels and deeper knee wells) that allow the rider with a tighter fit and profile for greater performance. EA designed the rider’s costume to meld with the parts of the vehicle where they intersected and help communicate aggressiveness and speed while paying off the headline’s premise. GCD: Ned Brown; CD: Nick Marrazza; AD: Brian Steinseifer; Sr. Art Producer: Karen Kirsch
Just spotted on newsstands. Anyone want to go to Portland?
EA created CGI backgrounds and headline fonts to match that of the TV commercial, then the CGI hero products, and blended them together with droplet imagery from their extensive stock library to make these V Energy Drink visuals a reality. Not bad for a day’s work….
Eating Kellogg’s Frosted Mini Wheats will help you reach your inner child. Really! At least that’s the premise of the concept behind this effort from Leo Burnett, shot by Scott and Art Directed by Ryan Bloeker. Can Zack & his team execute to match a comp if that’s what the agency requires? You be the judge.
Tasked with the challenge of creating water figures in motion that morph into reality for Zip Water, Joy Agency CD Steve Back and AD Brett Edwards called on Electric Art for the solution. EA used a combination of stock imagery, figures shot by Andreas Smetana, plus water reference from the EA library to make it happen.
Sculpting 3d models from the base photography, they then manipulated them into the different phases of movement, and finally, composited water reference into the figures and retouched them to create the realistic effect.
Saatchi & Saatchi Sydney provided the wireframes and backplates, and asked EA to apply their CGI skills to breathe life into the vehicles, place them in their respective environments, then retouch the scenes to create the seamless believability that resulted. Vroom, vroom! (Sorry, Mazda). Agency Design Director: Tod Duke-Yonge
Brazilian agency WF/Motta Comunicacåo called us during the viral days of Zack’s New York Times Magazine images to see if they could use the work for a campaign they had devised for Energil, a vitamin supplement. They wanted to enter the campaign in the Cannes Advertising Awards Festival, and ended up purchasing rights to do so for three of the images. We think the campaign is a hoot, and wanted to share it here. The Granny image ended up get short-listed for Photography in the awards http://bit.ly/1Nvflj0 - a significant achievement in and of itself, and we made some friends in Brazil through the process. Art Director: Alexandre Henrique
EA teamed up with photographer Scott Newett on this beautifully sculptured image for Leggo’s. It was a challenging task to create a balance of dynamism and taste appeal but we think they achieved it perfectly. Anyone for pasta? Creative credits include: Agency: BWM Melbourne; ACD: Tim Gill; Photography: Scott Newett; Producer: Doone Colless
We were thrilled to get the call from Duncan Channon for this creative campaign, which continues the strong use of humor they’ve used previously to separate JMH from the competition and which was a great fit with Zack’s quirky sensibilities. Creative credits include: Agency: CD: Anne Lemme; Sr. CWs: Jesse Hankins and Niki Clainos; Content Producer: Justine Barnes; Production: Producer: Megan Sluiter; PA: Eniko Perhacs; Photo Assts: Danny Ventrella, Ethan Sharkey and Bruce Lum; Sets/Props Stylist: Kendall Faeth; Sets/Props Coord: Meagan Faeth; Make-up Stylist: Stephanie Daniel; Hair Stylist: Isaac Prado; Wardrobe Stylist: Natasha Newman-Thomas; Wardrobe Asst: Ela Erwin
The building materials industry isn’t known for it’s creativity, when it comes to advertising. That’s why we were pleasantly surprised by the brief we received from Planit Agency (Baltimore) for their client, Royal Building Products. They wanted Zack to style and shoot five characters and their respective RBP enhanced abodes, which we’d build in-studio using RBP products. Thanks to Zack’s talented team and a great client, the production not only went well, but provided some laughs along the way. Credits: Planit AD: Joe Glorioso; Production: Producer: Megan Sluiter; PA: Eniko Perhacs; Photo Assts: Danny Ventrella, Dennis Ayuson, Zach Coco & Carl Addicott; Sets & Props: Stylist: Kendall Faeth; Mgr: Meagan Faeth; Assts: Jon Marcu & Alex Nawrocki; Wardrobe Stylist: Gillean McLeod; Wardrobe Asst: Natasha Thomas; Hair & Make-up: Isaac Prado.