Saatchi & Saatchi Sydney provided the wireframes and backplates, and asked EA to apply their CGI skills to breathe life into the vehicles, place them in their respective environments, then retouch the scenes to create the seamless believability that resulted. Vroom, vroom! (Sorry, Mazda). Agency Design Director: Tod Duke-Yonge
Brazilian agency WF/Motta Comunicacåo called us during the viral days of Zack’s New York Times Magazine images to see if they could use the work for a campaign they had devised for Energil, a vitamin supplement. They wanted to enter the campaign in the Cannes Advertising Awards Festival, and ended up purchasing rights to do so for three of the images. We think the campaign is a hoot, and wanted to share it here. The Granny image ended up get short-listed for Photography in the awards http://bit.ly/1Nvflj0 - a significant achievement in and of itself, and we made some friends in Brazil through the process. Art Director: Alexandre Henrique
EA teamed up with photographer Scott Newett on this beautifully sculptured image for Leggo’s. It was a challenging task to create a balance of dynamism and taste appeal but we think they achieved it perfectly. Anyone for pasta? Creative credits include: Agency: BWM Melbourne; ACD: Tim Gill; Photography: Scott Newett; Producer: Doone Colless
We were thrilled to get the call from Duncan Channon for this creative campaign, which continues the strong use of humor they’ve used previously to separate JMH from the competition and which was a great fit with Zack’s quirky sensibilities. Creative credits include: Agency: CD: Anne Lemme; Sr. CWs: Jesse Hankins and Niki Clainos; Content Producer: Justine Barnes; Production: Producer: Megan Sluiter; PA: Eniko Perhacs; Photo Assts: Danny Ventrella, Ethan Sharkey and Bruce Lum; Sets/Props Stylist: Kendall Faeth; Sets/Props Coord: Meagan Faeth; Make-up Stylist: Stephanie Daniel; Hair Stylist: Isaac Prado; Wardrobe Stylist: Natasha Newman-Thomas; Wardrobe Asst: Ela Erwin
The building materials industry isn’t known for it’s creativity, when it comes to advertising. That’s why we were pleasantly surprised by the brief we received from Planit Agency (Baltimore) for their client, Royal Building Products. They wanted Zack to style and shoot five characters and their respective RBP enhanced abodes, which we’d build in-studio using RBP products. Thanks to Zack’s talented team and a great client, the production not only went well, but provided some laughs along the way. Credits: Planit AD: Joe Glorioso; Production: Producer: Megan Sluiter; PA: Eniko Perhacs; Photo Assts: Danny Ventrella, Dennis Ayuson, Zach Coco & Carl Addicott; Sets & Props: Stylist: Kendall Faeth; Mgr: Meagan Faeth; Assts: Jon Marcu & Alex Nawrocki; Wardrobe Stylist: Gillean McLeod; Wardrobe Asst: Natasha Thomas; Hair & Make-up: Isaac Prado.
EA teamed up again with photographer Stephen Stewart to create these arresting visuals for performance apparel brand 2XU. Using Stewarts images of the apparel and their CGI and photoshop skills, EA create the illusion of apparel that enables it’s wearers to be lighter than air.
B-T-S images from Eva Kolenko’s shoot at Belle Mont Farm in St. Kitts, West Indies for enRoute Magazine. Looks like a really rough time was had by all…
Kolenko was tasked with shooting five portraits at the client’s offices in one day, each representing a different part of the target market - and each to appear as if it was shot in a different location from the next. Thanks to her amazing production team and a great client, she not only made it happen, but in our completely unbiased opinion, hit a home run. Credits include Brandcast CD: Ashley Rocha; Project Manager: Lyndsey Jordan; Producer: Carmel Cottingham; 1st Asst: Max Gray; 2nd Asst: Scott Hermanson; Digi Tech: Brian Smith; Wardrobe: Jenn Bonnett; Wardrobe Asst: Annie Simermon; Props: Peggi Jeung; Prop Asst: Meg Moir; Grooming: Yvette Scallow; PA’s: Sandra Cifo and Shannon Riley.
Tokyo agency Arcade hired EA to create a cascading wave of yogurt & berries. Stephen Stewart did a great job of shooting the yogurt, syrup and fruit which EA combined with a CG cup and background for the final image. Tasty. Credits: SAD: Pat Khoo; Photo Producer: Geraldine Quinn.
The Hive hired Kolenko for a campaign that is impossible to miss if you live in the SF Bay area, as it’s on bus sides, transit shelters, outdoor boards and in print - a “take over” of the metro stations is planned for June. Kolenko shot the series of moments between health pros, patients and families over a two day shoot in February and is enjoying seeing the work around town now. Thanks to a great client and crew. Credits: Agency: The Hive; CD: DeeAnn Budney; AD: Tanya Spanier; Art Buyer: Jeannine Giordan; Producer: Carmel Cottingham