John Muir Health Goes for Humor with Zachary Scott

We were thrilled to get the call from Duncan Channon for this creative campaign, which continues the strong use of humor they’ve used previously to separate JMH from the competition and which was a great fit with Zack’s quirky sensibilities.  Creative credits include:  Agency:  CD:  Anne Lemme; Sr. CWs:  Jesse Hankins and Niki Clainos; Content Producer:  Justine Barnes; Production:  Producer:  Megan Sluiter; PA: Eniko Perhacs; Photo Assts:  Danny Ventrella, Ethan Sharkey and Bruce Lum; Sets/Props Stylist:  Kendall Faeth; Sets/Props Coord:  Meagan Faeth; Make-up Stylist: Stephanie Daniel; Hair Stylist:  Isaac Prado; Wardrobe Stylist: Natasha Newman-Thomas; Wardrobe Asst: Ela Erwin


Zachary Scott Creates Archetypes for RBP

The building materials industry isn’t known for it’s creativity, when it comes to advertising.  That’s why we were pleasantly surprised by the brief we received from Planit Agency (Baltimore) for their client, Royal Building Products.  They wanted Zack to style and shoot five characters and their respective RBP enhanced abodes, which we’d build in-studio using RBP products.  Thanks to Zack’s talented team and a great client, the production not only went well, but provided some laughs along the way. Credits:  Planit AD:  Joe Glorioso; Production:  Producer:  Megan Sluiter; PA: Eniko Perhacs;  Photo Assts:  Danny Ventrella, Dennis Ayuson, Zach Coco & Carl Addicott; Sets & Props: Stylist:  Kendall Faeth; Mgr:  Meagan Faeth; Assts: Jon Marcu & Alex Nawrocki; Wardrobe Stylist:  Gillean McLeod; Wardrobe Asst:  Natasha Thomas; Hair & Make-up:  Isaac Prado.


Electric Art and 2XU Performance Apparel

EA teamed up again with photographer Stephen Stewart to create these arresting visuals for performance apparel brand 2XU.  Using Stewarts images of the apparel and their CGI and photoshop skills, EA create the illusion of apparel that enables it’s wearers to be lighter than air.




Eva Kolenko’s Portraiture for Brandcast

Kolenko was tasked with shooting five portraits at the client’s offices in one day, each representing a different part of the target market - and each to appear as if it was shot in a different location from the next.  Thanks to her amazing production team and a great client, she not only made it happen, but in our completely unbiased opinion, hit a home run.  Credits include Brandcast CD:  Ashley Rocha; Project Manager:  Lyndsey Jordan; Producer:  Carmel Cottingham; 1st Asst:  Max Gray; 2nd Asst: Scott Hermanson; Digi Tech: Brian Smith; Wardrobe:  Jenn Bonnett; Wardrobe Asst: Annie Simermon; Props: Peggi Jeung; Prop Asst: Meg Moir; Grooming: Yvette Scallow; PA’s: Sandra Cifo and Shannon Riley.


Electric Art Does Danone

Tokyo agency Arcade hired EA to create a cascading wave of yogurt & berries.  Stephen Stewart did a great job of shooting the yogurt, syrup and fruit which EA combined with a CG cup and background for the final image.  Tasty.  Credits:  SAD:  Pat Khoo; Photo Producer:  Geraldine Quinn.


Eva Kolenko Shoots for UCSF Benioff Children’s Hospitals

The Hive hired Kolenko for a campaign that is impossible to miss if you live in the SF Bay area, as it’s on bus sides, transit shelters, outdoor boards and in print - a “take over” of the metro stations is planned for June.  Kolenko shot the series of moments between health pros, patients and families over a two day shoot in February and is enjoying seeing the work around town now. Thanks to a great client and crew.  Credits:  Agency: The Hive; CD:  DeeAnn Budney; AD:  Tanya Spanier; Art Buyer: Jeannine Giordan; Producer:  Carmel Cottingham 


Electric Art Proves Glassons Seaworthy

It’s fashion, so why not perch models in precarious positions in stormy seas?!  EA worked with photographer Andreas Smetana on this one.  Smetana braved the ocean in his own boat to shoot the buoy and many of the water elements that were stitched together with studio shots of the talent and boats and additional atmospheric stock imagery for the dramatic results.  Other credits include Agency:  Joy; CD:  Steve Back; AD: Josie Fox;  Art Producer: Jeff Edwards; Stills Producer:  Natalie Loveridge.


Eva Kolenko Goes Clamming for enRoute Magazine

Despite some foul winter weather on Prince Edward Island, this travel shoot for the inflight magazine for Air Canada was a huge success, thanks largely to the unsinkable attitude of Kolenko, the cast and crew and steadfast Captain Perry, who kept the boat steady and everyone warm and dry.  It’s always a challenge to shoot what is supposed to be a location-oriented summer story in the winter time.  Credit is due to:  Photo Ed/AD: Leila Courey; Hair & Make-up: Sheri Stroh; Wardrobe: Yael Gitai; Assistant: Katie Lovecraft, and Captain Perry of Tranquility Cove Adventures.


Thank you, Communication Arts Magazine!

Today I took a break to look at the new CA Magazine that just arrived.  It was one of the most inspiring and re-energizing hours I’ve spent in years. It’s the Illustration Annual (56) - my favorite of all the industry award shows.  It’s been awhile since I’ve taken that kind of time to really look closely at the winners.  Much of what I found blew me away.  It’s the best collection of work and the most Advertising-heavy that I can recall of this award show. Check out the winners at http://www.commarts.com/

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