Eva Kolenko Shoots for Kitchen Toke Magazine

Reflecting the changing attitudes about cannabis and the marketing opportunities that affords, Kitchen Toke Magazine is the first magazine focused on cooking with cannabis and chose Kolenko to help with one of their early issues.  The weed-infused dishes are a far cry from the box-brownies of yesteryear!   Credits:  Joline Rivera, Founder/CD | Valerie Aikman-Smith, Food Styling, | Gena Sigala, Props.

Here are a few faves from the shoot. 


Heavenly Toilet Tissue from CEA

The folks at Gorilla invited Cream Electric Art to take a crack at building these little vignettes of heaven to communicate the softness of Quilton toilet tissue.  CGI versions of the flowing tissue were added to existing photography of baby and clouds and finessed in Photoshop to create the sweet moments - a far cry from Mr. Whipple squeezing the Charmin!  CD:  Rudi Vranken


CEA’s Disappearing Deer for Jaguar

Spark 44 Sydney called on Cream Electric Art to literally make a deer disappear for a TV commercial for the Jaguar F-Pace.  The CG generated deer was placed into a provided video environment with surprising results.  Director:  Brett Danton | CD: Matt Johnson


Cream Electric Art Creates Mars Cricket Ball

Creaytive Melbourne brought this dream brief for Mars to CEA.  Mars sponsors the Melbourne Renegades, the local professional cricket team, and wanted to tie their product conceptually to the game, to capture the energy of the sport while at the same time, having taste appeal.  CEA created this photo-real cricket ball version of a Mars bar totally in CG, with some nuanced finessing in photoshop to get the desired look.  Batter up!  CD:  Chris Reay


Kolenko Brings the “Real” to Panera

Panera brought Eva back to shoot a national in-store and OOH campaign to introduce a new line-up of breakfast sandwiches in January. The campaign was greeted with much fanfare, as the brand employed the brilliant strategy of requesting a declaration from the FDA on what constitutes a “real” egg as the new creative was unveiled.  Turns out that many of Panera’s competitors use egg “products” that contain a variety of non-egg additives, which spurred Panera to make the case to the FDA that they shouldn’t be allowed to call them “eggs”.  In contrast, Panera’s products only use the “real” thing, which was dramatized in the photography by showcasing the imperfect, natural shape of the cooked product and broken yolks in some of the imagery.  

In addition to the new sandwiches, the POP materials also featured the ubiquitous baked goods, salads, and other offerings from the restaurants.  Creative Credits:  Agency:  Willoughby Design | CD:  Zach Shubkagel | AD:  Angela Snyder | Designer:  Gaby Saravia | Acct. Mgr:  Jamie Housh

The Out of Home and digital campaign went further to feature the elements of the breakfast line-up in their natural state alongside prepared dishes, which appeared in transit centers in NYC and in a station take-over to tempt commuters…  Just try to get to work without stopping in for a hot brioche with fresh egg, cheese and bacon on it when you are surrounded by Kolenko’s mouth watering food at every turn!   

Agency:  Anomaly | AD:  Dylan Ostrow | CW:  Turan Tuloy | Art Producer:  Jen Ruske | Production Credits for OOH and In-store:  Food Stylist:  Erin Quon | Props:  Natasha Kolenko | Producers:  Carmel Bergholz/Shannon Riley


“Hi, speed.” Zack Scott’s Campaign for Mozilla

Made Movement called on Scott recently for a series of portraits illustrating the upgraded speed of Mozilla’s Firefox web browser in which the characters were captured reacting to their computers’ enhanced performance.  We set up shop next to the TV production, pulled the talent in during their breaks there and subjected them to a powerful fan in the face at close range to get the distorted expressions.  Lots of laughs were had by all.  Credits:  CD’s:  Nate Dolan & Steve Bruning | AD: Matt Alexander | CW:  Myles Rigg | Sr. Producer:  Andrew Campbell | Producer:  Amy Mainero | Production Coordination:  Megan Sluiter | Sets/Props:  Kendall Faeth | Styling: Stephanie Daniel



Cream Electric Art for Tiger Beer

Tiger Beer was looking for an image to represent the refreshment of Tiger Beer Crystal & emphasize that the brew is filtered at 30 degrees fahrenheit to preserve the flavor. CEA solved it by starting with a CGI embossed Tiger logo base, then piecing together multiple stock images of snow, ice & climber to create the final icy wall. Agency: Marcel Sydney | Creative: Emmanuel Bougneres | Agency Producer: Chris Begin. 

The base for this ad was built from satellite imagery. The lights of the buildings & roads were mapped in 3D & layered on top to illuminate the shape of the Tiger logo.  Agency Producer: Simon Davis. 


Williams-Sonoma Open Kitchen by Kolenko

Damn! We’re WAY behind in posting work that Eva Kolenko has been doing with the good folks at Williams-Sonoma over the past year or so, so here it is en masse.  The projects involve video shoots featuring the WS Open Kitchen’s celebrity chef/restaurant partners, which Kolenko has directed working with WS’s creative and production team, various DPs and a variety styling crew.  The Art Producer for all was Amy Heine.  Get ready to get hungry!  Starting from the most recent video of Roy Choi, selling his WS sauces, we’ll go backwards in time.  

AD: Kathleen Korb
DP: Austin Stoecklein
Editing: Renee Dodge
Food Styling: Alison Attenborough
Prop Styling: Lynsey Fryers

AD: Kathleen Korb
DP: Joe Lindsay 
Editing: Renee Dodge
Food Styling: Vivian Lui 
Prop Styling: Philippa Brathwaite

AD: Kathleen Korb
DP: Joe Lindsay 
Editing: Renee Dodge
Food Styling: Vivian Lui 
Prop Styling: Philippa Brathwaite

AD: Kathleen Korb
DP: Drew Dorsey
Editing: Renee Dodge
Food Styling: Alison Attenborough
Prop Styling: Lynsey Fryers

AD: Kathleen Korb
DP: Joe Lindsay
Editing: Renee Dodge
Food Styling: Alison Attenborough
Prop Styling: Glen Proebstel

Art Director: Kathleen Sullivan
DP: Seth Dunlap
Editing: Renee Dodge
Food Stylist: Alison Attenborough
Prop Stylist: Jerrie-Joy

Art Director: Kathleen Sullivan
Director of Photography: Joe Lindsay 
Editing: Renee Dodge
Food Stylist: Alison Attenborough
Prop Stylist: Amy Wilson


Fuel for All From Mobile and CEA

DDB called on Cream Electric Art to use their CGI and retouching skills to the fullest to create this epic image of gas guzzling cars and trucks of all types heading across the desert, Mad Max style, to convey their “Fuel for All” message.  CEA created the cars, drivers and most of the dust in CG, and comped them into a background photograph.  Credits:  Agency Producer DDB NZ: Marcel de Ruiter | Art Director DDB Melbourne: Brett Edwards | Copywriter DDB Melbourne: Locki Choi. 

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