Based on their extensive work with CG liquids, Cream Electric Art got the nod for a FANTASTIC opportunity with TBWA Chiat Day recently: to create liquid splash replicas of two well-known sport celebrities from Gatorade, to drive home the efficacy of the sports drink for athletes. Working from stock images of the sports stars (Bryce Harper, of the Washington Nationals, and Cam Newton, of the Carolina Panthers) in action, CEA modeled, textured and lit the liquid forms with enough detail to be recognized but enough looseness to feel real. The project was a hit all the way around! Credits: AD: Chris Rodriguez | Art Producer: Deena Fayette
Longtime client Food & Wine asked Eva Kolenko to shoot Reem’s restaurant in Oakland, CA and LASA, in Los Angeles, two of the lucky recipients of the magazine’s annual Best Restaurants in America issue. Reem’s offer’s traditional Arab hospitality through the flavors and aromas of a modern Arab corner bakery, and has the higher mission of community building through it’s operation and the promotion of Arab tastes and culture. LASA, Chad and Chase Valencia’s Filipino-American mashup, was conceived as a series of pop-ups before landing in Chinatown, DTLA. Both restaurants deserve recognition, as does Kolenko’s imagery!
Cramer-Krasselt partnered with Cream Electric Art to develop several print ads for the newest Paper and Packaging Board – How Life Unfolds® campaign. The visual approach highlights 3D paper and packaging characters in real-life settings in order to demonstrate the versatile and vital role they play in our lives. The most recent ads are “Awards Show,” coinciding with the film and TV award coverage in key entertainment titles, and “Studying Sticks,” which aligns to content in parenting, lifestyle and in-flight titles. CEA shot the “Awards Show” talent and combined it with a CG stage, the paper character and a stock image of a theater audience. “Studying Sticks” was created entirely in CG. Both images deserve an A+ grade.Credits: CD: Jim Root | AD: Rebecca Mader | Producer: Karen Kirsch
Pharma agency Area23 asked Cream Electric Art to create a CGI knight in armor to represent the efficacy of Glyxambi in helping fight the high blood sugar typical of Type 2 diabetes patients. CEA designed the coat of armor the knight (& horse) would wear, along with the decidedly hi-tech lance the knight possessed, and built the powerful images of the stead using multiple photographs of the horse, shot by Gary Heery. Other credits include: ACD: James Corbett | Art Supervisor: Katherine Kennedy | Art Producer: Denise Bosco | Stills Production: Chee Productions
Cream Electric Art was recently commissioned by M&C Saatchi Sydney to create 3D imagery of a variety of cancer cells for a campaign to raise awareness for and donations to the Australian Cancer Research Foundation. The results are not only interesting and attention grabbing, they show nature’s beautiful design sense and could have a comfortable fit on the walls of a contemporary art gallery, if not for their deathly connection. CD: Emmanuel Bougneres | SAD: Tristan Cornelius | CW: Jonathan Seidler | Integrated EP: Gemma Hayes | Lead Integrated Producer: Greg Hyslop
Here are some of the ads…
Made Movement called on Cream Electric Art to generate twenty different 3D objects to feature the creative and technical capabilities of Lulzbot 3D printers to consumers for their “Make Anything” campaign, which kicked off with a media takeover of a San Francisco transit station. Starting with client-provided CAD files for most of the objects, CEA finessed them to add the slight imperfections, printing strata and other textural details necessary to make them feel as if they’d come directly from a Lulzbot printer. CEA then animated a number of the objects to work seamlessly over a triptych of digital displays in a continuous loop. CD’s: Nate Bruning & Steve Dolan | AD: Matt Alexander | CW: Myles Rigg | Agency Producer: Amy Mainero
Here are a few of our faves from the bunch:
Cream Electric Art created custom CGI toolbox letterforms and blended them seamlessly into a provided background plate for this ad for New Holland Tractors via Roloc Agency. CD: Darren Seddon
Host/Sydney provided existing stock and product photography to CEA and tasked them with compositing and creating a consistent, retro color grade across all of these executions for Pampelle, an aperitif made from Ruby Red grapefruit, which were then animated for the company’s website. CD: Kirsty Gavin | AD: Effie Kacopieros | Agency Producer: Anna Francis | Beverage Photography: Craig Wall
Reflecting the changing attitudes about cannabis and the marketing opportunities that affords, Kitchen Toke Magazine is the first magazine focused on cooking with cannabis and chose Kolenko to help with one of their early issues. The weed-infused dishes are a far cry from the box-brownies of yesteryear! Credits: Joline Rivera, Founder/CD | Valerie Aikman-Smith, Food Styling, | Gena Sigala, Props.
Here are a few faves from the shoot.
The folks at Gorilla invited Cream Electric Art to take a crack at building these little vignettes of heaven to communicate the softness of Quilton toilet tissue. CGI versions of the flowing tissue were added to existing photography of baby and clouds and finessed in Photoshop to create the sweet moments - a far cry from Mr. Whipple squeezing the Charmin! CD: Rudi Vranken