DDB called on Cream Electric Art to use their CGI and retouching skills to the fullest to create this epic image of gas guzzling cars and trucks of all types heading across the desert, Mad Max style, to convey their “Fuel for All” message. CEA created the cars, drivers and most of the dust in CG, and comped them into a background photograph. Credits: Agency Producer DDB NZ: Marcel de Ruiter | Art Director DDB Melbourne: Brett Edwards | Copywriter DDB Melbourne: Locki Choi.
TBWA Chiat Day came back to Scott for a fun campaign highlighting the different types of people that stay at resorts owned by _____ Resorts International, who is a client of the agency’s client. We are sworn to secrecy but if you happen to be in airports worldwide and keep your eyes peeled, you just might be able to solve the puzzle!
Credits: ACD: Tony Rizzuto | Art Producer: Danny Jackson | Production: Megan Sluiter | Props: The Faeth Group | Wardrobe: Gillean McLeod | Hair & Make-up: Stephanie Daniel
Food & Wine Magazine turned their attention to Thanksgiving in the most recent issue, featuring NBA superstar Stefan Curry at home with his family enjoying a typical Thanksgiving meal with friends, and brought in Kolenko to capture the essence of the day along with beautiful shots of the food served. Kolenko answered the call with her own “triple double”. Photo Editor: Sara Parks | Food Stylist: Vivian Liu | Prop Stylist: Suzie Meyers
Zachary Scott worked with Eleven, Inc. to create a fun perspective on DNA testing through Helix. Helix DNA tests help people make more informed decisions about their health, habits, lifestyle and more. This campaign aimed to intrigue an audience that would typically dismiss the idea of DNA testing and successfully made a complicated, dry subject simple and interesting. All of the animal talent was live except for the stork and mackerel, which made for a unique and exciting shoot!
Creative Director: Matt Wakeman Art Director: Flavia Gonzalez Art Producer: Jeannine Giordan Producer: Megan Sluiter Props: Kendall Faeth Wardrobe: Gillean McLeod CGI/Retouching: Cream Electric Art
Bridging together their collective talent and industry expertise to deliver a broader creative offering, Electric Art and Cream Studios, two of Australia’s most awarded production specialists, have merged to become Cream Electric Art. Delivering across an expanding number of different media, Cream Electric Art is built on the foundation that innovative production service requires collaboration between trusted creative partnerships. The new team is now made up of specialists with extensive experience in CGI and creative retouching, across stills, motion, interactive, VR and AR.
Cream Electric Art founders Steve York (ex- Cream Studios) and Bruce Bigelow (ex-Electric Art), pictured below, believe the future of quality creative production rests on the studio’s ability to create striking, beautifully crafted assets that span across a range of media.
Says York: “As our world of print moves into motion we knew we needed a bigger team with the same skill and vision as us. EA has always been our biggest rival so we would not have chosen anyone else. We are super excited to be working on this venture together and to be the absolute best.”
Adds Bigelow: “Electric Art has always been about creative and technical innovation with a strong emphasis on highly crafted images and animation. Merging with Cream is about creating even better ones. Steve and I have always had a mutual respect, so when he floated the idea of merging to me, we agreed it was a no-brainer.”
The two companies are currently working to merge their websites, but in the meantime, have created an animation featuring two characters that will become the new brand’s identity that says it all.
Video Credits: Concept: Pete Commins | Director of Photography: Michael Corridore | Sound Design: Pete Kneser.
S+A is extremely excited about repping the new company in North America!
Kolenko traveled to North Carolina for a feature on a quintessential summertime shrimp boil afternoon get-together for Food & Wine and our favorite PE: Sara Parks.
Here are a few from the trip….
Eva Kolenko has worked with Ten Speed Press on a number of cookbooks in the past and recently got the opportunity from them to team up with chefs Gonzalo Guzmán and Stacy Adimando, and shoot a book featuring recipes from the popular restaurant Nopalito, in San Francisco. CD: Emma Campion, Props: Claire Mack. Here are a few selects:
Continuing her close relationship with Panera Bread and the company’s branding studio, Willoughby Design, Kolenko has completed a number of assignments to replenish the in-store visuals each quarter as each season’s marketing focus shifts.
Here are a few favorites from the last two seasons. First, Summer:
CD: Zack Shubkagel | Design Dir: Kevin Garrison | Food Stylist: Erin Quon | Props: Natasha Kolenko
Following last year’s successful collaboration with Venables Bell & Partners on their first campaign for Wisconsin brewery Leinenkugel’s, Electric Art was brought back again to create imagery featuring two new flavor additions to the client’s product line and celebrating the 150th anniversary of the company. Like before, EA provided turnkey services, overseeing the photography by Stephen Stewart, sourcing stock imagery, compositing the elements together and color correcting and finishing. The results are the same as before: magic!! Credits: ACD: Matt Miller | AD: Cody Pate | Art Producer: Marissa Seritella | Photography: Stephen Stewart | Everything else: EA!
David the Agency asked Scott to use his popular “Old Babies” image series as a starting point for a new campaign supporting the reintroduction of Miracle Whip’s original recipe, but to make them “different” - and to do it with a very aggressive budget. Fortunately, he benefitted by the knowledge gained from the first production, and was able to be more efficient the second round. That said, the imagery still required a significant amount of production and post to pull off. The kids were cast to fit their specific roles: Lady of the House, RV Granny, Fisherman and Southern Belle. Scott’s production team did an amazing job creating mini environmental narratives for them through simple propping, backgrounds and wardrobe. Sandwich, anyone?! Creative Credits: CD’s: Antony Kalathara & Russell Dodson | AD: Curtis Caja | Jr. Copywriter: Ian Holmes | Art Producer: Marina Rodrigues | Producer: Sluiter Productions | Props & Sets: Kendall Faeth | Food Styling: Meagan Faeth | Wardrobe: Joanna Hadfield | FX Artist: Isaac Prado | Primary Retouching: Electric Art | Secondary Retouching: Amy Dresser | Finishing: Zachary Scott