Getting exposed to interesting people, places and things can be one of the benefits of shooting editorial work. That is especially true for Kolenko through the work she does with Food & Wine Magazine. One recent experience took her to Healdsburg, CA in the heart of Sonoma County, to shoot one of the most anticipated new restaurants opening there in the post-French Laundry era, the SingleThread. Founded by Chef Kyle Connaughton and his farmer wife Katrina, the SingleThread is a Japanese-French influenced aesthetic mash-up combining a 12 room Inn, a five acre organic farm and the restaurant itself, which features a price-fixe tasting menu based on kaiseki, the Japanese fine-dining tradition of celebrating the beauty of nature through simple, artful presentations of seasonal ingredients. Credits: Photo Editor: Sara Parks To see more from this and other recent editorial shoots, go to http://www.evakolenko.com/foodeditorial/.
Kolenko traveled to Toronto a few months ago to tag team with a TV production for The Glenlivet and Chicago agency Walton Isaacson. Kolenko shot the hero product and background plates of the environment and talent that were composited together for these ads. Despite a tight production window and working with unfamiliar crew, Kolenko kicked ass once again and left with a new happy agency and client.
Agency: Link9, CD: Brian Evans, AD: Chris Mears, Art Producer: Mitch Tepper
Electric Art’s new work for Emporium Melbourne, who “partnered with the Walt Disney Company to add a true touch of magic to launch Christmas 2017.” EA created the CGI Mickey balloons, composited the talent into the picture and retouched it all for the final image.
EA was approached by creative agency, Bashful with a quick turnaround project for Menulog, Australia’s largest online food ordering platform. The task was to create realistic bites out of Menulog ads wrapping buses, revealing the “guts” beneath. The bites were sculpted in 3D, and the metal details beneath were created and composited in Photoshop, resulting in the “made you look twice” effect of the finished bus wraps. Agency credits: CD: Tim Chenery, Art Producer: Ali Dent. Menulog Ad Graphics: Darling Brands
It’s a match made in heaven: Eva began collaborating with the agency-of-record for Panera Bread, Anomaly, last year, after being brought to their attention by the Creative Director at Willoughby, the branding and design studio handling Panera’s POP design. After a Summer Salads campaign with Anomaly, we got to work with Willoughby on the Fall season’s in-store materials, and have since worked with both in combination on several other occasions. What could be a contentious, territorial process has been just the opposite: both agencies respect and support the other and along with Eva’s team and the client, have established a collaborative, fun and productive relationship that we feel truly blessed to be part of. Here is some of the POP work from the Fall campaign. Willoughby credits: CD: Zack Shubkagel, Design Director: Kevin Garrison, Sr. Designer: Angela Snyder, Food Styling: Erin Quon, Props: Natasha Kolenko.
Over the past couple of years, Kolenko has established a wonderful collaboration with Food & Wine Magazine Photo Editor, Sara Parks, which has enabled her to pursue one of main loves: traveling to interesting locations for commissioned photo shoots. Last month’s shoot at the newly remodeled Ponchartrain Hotel in New Orlean’s was the most recent example. Featuring cuisine from The Caribbean Room, the recently re-opened Cajun eatery from acclaimed chef and restauranteur, John Besh, Kolenko got the opportunity to stay and shoot at the famous hotel, covering the food, the celebrity chef and friends, and some fantastic jazz musicians.
Y&R NZ approached EA to help create a motion and stills piece for this year’s CFE campaign for the 38th Australasian Writers and Art Directors Association (AWARD) Awards. This year’s campaign theme is ‘digging deep’ celebrating the tenacity shown by creatives aiming to strike gold at AWARD. Says Guy Denniston, CD at Y&R New Zealand: “Having those big ideas is explained away with words like ‘inspiration’ and ‘flashes of brilliance’, but the reality is much more boring. Doing great creative just takes a lot of hard work. It takes digging deeper, past all the shit ideas, all the mediocre ideas and the pretty good ideas. This campaign celebrates the real graft behind the craft.” It was all hands on deck at EA to turn this motion project around in time for the CFE. The whole thing was created in CGI out of individual pieces of paper, with the flexibility to be sculpted to mimic the scale and structure of a real open cut mine. The challenge was to keep the textures and scale realistic and to ensure the piece didn’t just look technically correct but also beautifully cinematic. EA was thrilled to be involved, an amazing team effort by all.
Agency: Y&R New Zealand, Creative Directors: Guy Denniston & Gavin Siakimotu, Agency Producer: Marique Knight, Creative Services: Claire Dooney
To stand out among the other repping agencies that we co-hosted merge events in LA in NY with, and to highlight our new adult coloring book promotion piece, we decided to create an interactive gallery exhibit and let attendees color large line-art versions of our artists’ work.
merge is an on-going collaboration between S+A and five other agencies; a one-night gallery show of our groups’ work with music, food, booze and socializing, plus a silent auction of our artists’ prints benefiting a local, art-oriented nonprofit.
We did an event in July in LA, and took the show on the road to NY in October. Both events had about the same turnout (approx 200), and both were a great time.
We were excited to compare the results of the coloring between LA and NY, and in the future, how those compare to the other markets we intend to take merge. Based on the these, who do you feel is more creative?
What began as a single assignment from Panera Bread agency of record, Anomaly, has grown into a fantastic, on-going relationship between the client, Anomaly, Panera’s design agency, Willoughby Design, and Kolenko. It’s fantastic to work with such talented, passionate, fair and fun people!! Here is the first effort, an OOH, digital and print effort from Anomaly featuring Panera’s salads, shot on location in Malibu, CA last spring. Creative Credits: CD: Bec Pond, AD: Wan Kang, Art Production: Milisava Tertovich, Producer: Carmel Cottingham; Food Styling: Alison Attenborough, Wardrobe: Lisa Moir, Props: Johnny Goss.