And you thought Dollar Shave Club was just about razors and blades! EA worked with the DSC in-house creative team to create a visual system to support their Wanderer line of bath products. They wanted the imagery to work within the existing DSC website, using the ubiquitous purple stained wood surface there, to showcase the individual products and key ingredients (while keeping an overhead bird’s eye view), and to incorporate water to communicate the products’ key benefit (ie: calming, invigorating, etc..). EA recommended creating a porthole in the surface to provide a conceptual device through which the various elements could be delivered and which tied the various compositions together. And it worked beautifully.
Electric Art just released a build video of an extensive CGI and retouching project for St. George Insurance. Headline: “Be Prepared for Anything This Summer.” Funny stuff…
Bon Appetit Magazine hired Kolenko for a feature on the Hillstone Restaurant Group, who runs 48 restaurants under 15 names in 15 states, and who’s cuisine is approachable, varied, consistent and delicious. It sure looks that way, anyway!
Strategic Partners, a manufacturer of licensed workwear with an in-house creative team, called on Kolenko to collaborate on their first branding effort for Cherokee Workwear in a lifestyle campaign that just launched. The “Fits Who You Are” headline drove the creative development, which demanded that Kolenko and crew create a series of visuals depicting people in medical scrubs in everyday moments outside the expected medical environment norms. With an unusually open and flexible client, Kolenko had the freedom to explore each narrative deeply, which we feel is reflected in the results. Credits include: Strategic Partners CD: Jeff Kemhadjian; Freelance CD/CW: James Welborn; SP Art Producer: Kim Levario; Producer: Carmel Cottingham of Cottingham Productions, Props & Wardrobe: Jenn Bonnett; H/MU: Tricia Turner
We got the call from Venables Bell & Partners a couple weeks before Christmas. The good news: They wanted Electric Art to handle all of the elements for a major print and OOH campaign for Leinenkugal’s, the agency’s first for their new, MillerCoors-owned client. The bad news: They needed ALL of it to be done by the third week in January. It would require primary photography of each of four flavors plus the family of products (including pours), flavor cues and environmental elements, model making, sourcing stock for all of the backgrounds, and compositing everything together into five hero images, then retouching them to make them as cohesive and beautiful as they could be - a great part of which would have to be done over the Christmas and New Years holidays while the agency was on their “official” break. Thanks to the tireless efforts of the creative and production teams on both sides and a client who understood what urgent means (!), we were able to pull it off. According to the agency, the CEO of MillerCoors said they were some of the best looking ads he’d ever seen. High praise, well deserved. Agency credits: CD: Cris Logan; ACD: Matt Miller; Art Producer: Renee Hodges; Photographer: Stephan Stewart; Models/FX: Mark Guffogg; Electric Art Retouching Lead: Inness Robins; Producers: Di Williams & Jacqui Holquin
This ambitious project with Eleven, Inc. included shooting the entire line of products from Columbus Craft Meats, each styled with either ingredient cues or serving suggestion or both, plus hero images for each of the category lead-ins and overall website header pages - 37 images and two videos in just three days. We were able to get it done because of our amazing crew, a very collaborative creative team and amazingly supportive and enthusiastic clients. Wish all jobs could be like this! Creative credits: CD: Matthew Wakeman; AD: Aoife Crofts; Agency Producer: Jeannine Giordan; Food Stylist: Erin Quon; Props: Jaimi Holker
To show everyday Australians’ connection to the Navy there, Havas Sydney hired Chris Searl to shoot servicemen & women submerged in water in and out of their uniforms, and asked EA to retouch the two halves together to make seamless portraits of each person. Mission accomplished. CD: Seamus Higgins; AD: Mick Healy; Copywriter: Ray Ali; Agency Producer: Adam Taverniti.
What do you do when the client decides to kill a project mid way through? Finish it, of course!! That’s exactly what EA decided to do when an animation started with Cramer Krasselt was pulled off the table by the client. The CGI assets had already been created for the print version of the campaign, and rigged for animation, so it was a matter of editing them, tweaking comped graphics created by AD Brian Steinseifer, and laying in the sound. Music and effects by Pete Kneser.
To promote Amazon’s photo storage and sharing capabilities around the holiday season, Hornall Anderson asked Scott to capture stylized versions of celebration-centric moments with a bit of unexpectedness tossed in. Creative credits include: Design Director: Peter Anderson; Agency Producer: Danielle Marcuson; Production Coordination: Tina Casey; Props: David Ross; Wardrobe: Gillean McLeod; Hair & Make-up: Stephanie Daniel
To showcase Google’s new image cloud storage service and it’s auto tagging feature that allows users to search their personal photo database using key words without having to input them, Toaster Advertising asked Kolenko to shoot photo narratives featuring the service “in use”. Kolenko teamed up with her stylist sister, Natasha Kolenko on props, and made some sweet (literally) images of homegrown DYI moments.