We got the call from Venables Bell & Partners a couple weeks before Christmas. The good news: They wanted Electric Art to handle all of the elements for a major print and OOH campaign for Leinenkugal’s, the agency’s first for their new, MillerCoors-owned client. The bad news: They needed ALL of it to be done by the third week in January. It would require primary photography of each of four flavors plus the family of products (including pours), flavor cues and environmental elements, model making, sourcing stock for all of the backgrounds, and compositing everything together into five hero images, then retouching them to make them as cohesive and beautiful as they could be - a great part of which would have to be done over the Christmas and New Years holidays while the agency was on their “official” break. Thanks to the tireless efforts of the creative and production teams on both sides and a client who understood what urgent means (!), we were able to pull it off. According to the agency, the CEO of MillerCoors said they were some of the best looking ads he’d ever seen. High praise, well deserved. Agency credits: CD: Cris Logan; ACD: Matt Miller; Art Producer: Renee Hodges; Photographer: Stephan Stewart; Models/FX: Mark Guffogg; Electric Art Retouching Lead: Inness Robins; Producers: Di Williams & Jacqui Holquin
This ambitious project with Eleven, Inc. included shooting the entire line of products from Columbus Craft Meats, each styled with either ingredient cues or serving suggestion or both, plus hero images for each of the category lead-ins and overall website header pages - 37 images and two videos in just three days. We were able to get it done because of our amazing crew, a very collaborative creative team and amazingly supportive and enthusiastic clients. Wish all jobs could be like this! Creative credits: CD: Matthew Wakeman; AD: Aoife Crofts; Agency Producer: Jeannine Giordan; Food Stylist: Erin Quon; Props: Jaimi Holker
To show everyday Australians’ connection to the Navy there, Havas Sydney hired Chris Searl to shoot servicemen & women submerged in water in and out of their uniforms, and asked EA to retouch the two halves together to make seamless portraits of each person. Mission accomplished. CD: Seamus Higgins; AD: Mick Healy; Copywriter: Ray Ali; Agency Producer: Adam Taverniti.
What do you do when the client decides to kill a project mid way through? Finish it, of course!! That’s exactly what EA decided to do when an animation started with Cramer Krasselt was pulled off the table by the client. The CGI assets had already been created for the print version of the campaign, and rigged for animation, so it was a matter of editing them, tweaking comped graphics created by AD Brian Steinseifer, and laying in the sound. Music and effects by Pete Kneser.
To promote Amazon’s photo storage and sharing capabilities around the holiday season, Hornall Anderson asked Scott to capture stylized versions of celebration-centric moments with a bit of unexpectedness tossed in. Creative credits include: Design Director: Peter Anderson; Agency Producer: Danielle Marcuson; Production Coordination: Tina Casey; Props: David Ross; Wardrobe: Gillean McLeod; Hair & Make-up: Stephanie Daniel
To showcase Google’s new image cloud storage service and it’s auto tagging feature that allows users to search their personal photo database using key words without having to input them, Toaster Advertising asked Kolenko to shoot photo narratives featuring the service “in use”. Kolenko teamed up with her stylist sister, Natasha Kolenko on props, and made some sweet (literally) images of homegrown DYI moments.
How do you sell nuts? Use them in delicious looking recipes that will inspire cooks of all types to do the same. That’s what Duncan Channon and Kolenko did for a Diamond Nuts creative effort that rolled out just before the holidays. Yum! Creative credits: CD/AD: Anne Lemme; Agency Art Producer: Justine Barnes; Food Stylist: George Dolese; Props: Claire Mack; Producer: Carmel Cottingham
Laing + Simmons Projects approached EA with an exciting challenge, to create a new & innovative experience for potential investors looking to purchase apartments off-the-plan. EA bought together a consortium consisting of Start VR, a virtual reality studio & Branding Specialists, Darling Brands to partner together to realize a full promotional package from branding through to a virtual reality experience.
The EDGE 28 development in Sydney’s St Leonards is the first Australian real estate development to offer buyers a fully immersive virtual reality experience. Photo-realistic CGI images & drone photography mean buyers can use VR to experience an off-the-plan apartment first hand, revolutionizing the sales & buying experience. Potential buyers can get a sense of the panoramic views, spaces & layout before construction even starts & develop an emotional connection.
You can visit the onsite showroom or take a virtual tour from the comfort of your couch, by downloading the EDGE 28 App from either the App Store or Google Play & viewing it with a Google Cardboard viewer.
The app includes features such as a first person street view to show the view of the apartment from the street, atmospheric audio of wind & street noises to add to the immersive experience & various photo-real CGI renderings showing the apartment at different times of day.
Creating a seamless integration of the photo-realistic CGI texturing & lighting with the drone environments was essential in order for the VR experience to seem real & for the spaces to feel both beautiful & aspirational.
Clemenger Sydney Tasked EA to create a print and motion campaign showing a Tim Tam’s popular bite-sized cookie “headline” splashing down into a pool of chocolate. Stephen Stewart shot the biscuit and cream textures, which EA used to create larger scale versions in CGI, and through intricate sculpting, shading and retouching brought the realism and taste appeal everyone was looking for. Agency Credits: Sr. AD: Ollie Beeston; Sr. CW: James Beswick; Sr. Producer: Paul Whelan
Jet.com offers an online shopping experience that will blow your mind. That’s the premise behind a new campaign Scott shot via R/GA that is being plastered all over major markets at the moment. The agency brought in Vault49 to handle the CGI, compositing and retouching. R/GA ACD’s: Mike Donaghey & Chris Joakim; Sr. Art Producer: Tamara Lund; Production: Berns Rothchild; Hair Styling: Alberto Guzman; Make-up: Spring Super; Wardrobe: Rebecca Palmer; Vault49 ECD: John Glasgow; Sr. Designer: Edvin Puzinkevich