Capturing hi-speed video of moving food ingredients is a costly and time consuming challenge. Controlling and art directing it is even harder, if not impossible. Cream Electric Art is pioneering a solution: Photogrammetry. Simply, photogrammetry involves shooting 360° still images of each ingredient (if it can’t be created as a photo-real element in CG), then importing them into a 3d app, and manipulating them from there. Lighting, speed of movement and the physics of interaction between elements are all controllable, so CEA is able to customize the look and movement entirely, with beautiful, photo-real effect.