Zachary Scott’s Old Babies Get New Life

Brazilian agency WF/Motta Comunicacåo called us during the viral days of Zack’s New York Times Magazine images to see if they could use the work for a campaign they had devised for Energil, a vitamin supplement.  They wanted to enter the campaign in the Cannes Advertising Awards Festival, and ended up purchasing rights to do so for three of the images.   We think the campaign is a hoot, and wanted to share it here.   The Granny image ended up get short-listed for Photography in the awards - a significant achievement in and of itself, and we made some friends in Brazil through the process.  Art Director: Alexandre Henrique

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